Volume 25 Number 2 September 2000

Volume 25 Number 2 September 2000 ISSN 1327-2020

Market Orientation

Editorial

Mark Uncles, Guest Editor

Papers

Sue Pulendran, Richard Speed and Robert E. Widing II - The Antecedents and Consequences of Market Orientation in Australia Douglas W. Vorhies and Michael Harker - The Capabilities and Performance Advantages of Market-Driven Firms: An Empirical Investigation John Dawes - Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data Mark A. Farrell - Developing a Market-Oriented Learning Organisation Felix T. Mavondo and Mark A. Farrell - Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?

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