|
Strategy-Comprehensiveness Fit and Performance
|
|
Mahmood S. Bahaee
|
Abstract
|
|
This paper attempts to establish the applicability of the Miles and Snow typology of strategic orientation to small, entrepreneurial organisations. It posits that congruence between strategic orientation and decision making comprehensiveness of the strategic planning process is a superior determinant of firm performance to planning alone. An empirical study in the Regional Airline industry was conducted to investigate this proposition. Results support the importance of the congruence construct in determining performance in small entrepreneurial ventures.
|
|
|
|
|
Download this article.
|
Keywords
|
|
FIT; CONGRUENCE; SMALL BUSINESS.
|
|
Contact Details
Mahmood S. Bahaee
Department of Management
College of Business Administration
Central Michigan University
Mount Pleasant Michigan 48859
|
|
I am grateful to Dr. Dick Montanani and other reviewers who provided valuable suggestions on the earlier draft of this paper.
|
