Some Unanswered Questions About Goal Effects: A Recommended Change in Research Methods

Robert E. Wood and Trevor C. Bailey


Abstract

Goal setting has been described to managers as a `motivational technique that works` (Locke & Latham 1984), despite a lack of theoretical explanations in the organisational literature about why, how or when it works. Recent advances have been made in the development of goal effects theory which attempt to deal with these issues (Locke et al. 1981; Naylor & Ilgen 1984). This paper complements those theoretical developments through a discussion of how existing laboratory and field studies have tended to overlook learning, task and chronic effects in the study of goal effects. The pros and cons of using a research game which has been developed to study goal, feedback and task effects on individual performance is described.


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Keywords

GOALS; TASK COMPLEXITY; METHODS; RESEARCH GAME.


Contact Details

Robert E. Wood
Australian Graduate School of Management
UNSW, Sydney, NSW 2052.

Trevor C. Bailey
Australian Graduate School of Management
UNSW, Sydney, NSW 2052.




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