Volume 30 Number 1 June 2005

Strategic Use of Employee Opinion Surveys: Using a Quasi-Linkage Approach to Model the Drivers of Organizational Effectiveness

Claire M. Mason, Artemis C. F. Chang and Mark A. Griffin

Abstract

Traditionally, organizations use benchmarking to evaluate their employee opinion survey data. This approach is useful for identifying strengths and weaknesses in organizational performance, but it does not tell us how to bring about improvements on those indicators. Although linkage research (whereby survey data are linked with other organizational measures of performance) can provide this information, this approach is often not feasible. The "quasi-linkage" approach described in this paper represents a practical compromise. We illustrate this approach using survey data collected from 1246 employees, demonstrating how it can be used to derive strategic information from employee opinion data.

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Keywords

EMPLOYEE OPINION SURVEYS; LINKAGE ANALYSES.

Contact Details Claire M. Mason School of Management, Queensland University of Technology, GPO Box 2434, Brisbane, QLD, 4001. E-mail: cm.mason@qut.edu.au Artemis C. F. Chang School of Management, Queensland University of Technology, GPO Box 2434, Brisbane, QLD, 4001. Mark A. Griffin School of Management, Queensland University of Technology, GPO Box 2434, Brisbane, QLD, 4001.

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