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Artificial
Intelligence in Business Unit Outline 2003
READING There is no prescribed text. Readings will be distributed from time to time. It is often useful to scan books and papers for the more comprehensible sections. Fuzzy Logic Mancini, D., Squillante, M. and Ventre, A. (eds.) New Trends in Fuzzy Systems, World Scientific, 1995 (FIZ 006.3, 1998 NEW) Sanchez, E., Shibata, T. and Zadeh, L.A.
Genetic Algorithms and Fuzzy Logic Systems, World
Scientific, 1995 (HSS 006.3, 1997 GEN) Artificial Neural Networks Caudill,M. and Butler,C. Understanding Neural Networks: Computer Explorations, MIT Press, 1992 [a relatively simple text] Kvaal, K. and Djupvik, H. (1996) "Prediction of Customer Segments with Neural Nets", Marketing Research Today, November Patterson, D.W. Artificial Neural Networks, Prentice Hall, 1996 (FIZ 006.3, 1996 ART) Phillips, P., Davies, F. and Moutinho, L (1999) "The Interactive Effects of Strategic Planning on Hotel Performance: A Neural Network Analysis", Management Decision, vol.37, no.3, pp.279-288 Roberts, S.J. and Penny, W. (1997) "Neural Networks: Friends or Foes", Sensor Review, vol.17, no.1, pp.64-70 Venugopal, V. and Baets, W. (1994) "Neural Networks and Statistical Techniques in Marketing Research", Marketing Intelligence & Planning, vol.12, no.7, pp.30-38 Genetic Algorithms Gatarski, R. (1999) "Evolutionary Banners: An Experiment with Automated Advertising Design", COTIM-99 GECCO '99 (Banzhaf et al eds.) Proceedings of the Genetic and Evolutionary Computation Conference, Morgan Kaufmann, 1999 Goldberg, D.E. Genetic Algorithms, Addison-Wesley, 1989 [much of it is readable] Hurley, S., Mountinho, L. and Stephens, N.M. (1995) "Solving Marketing Problems Using Genetic Algorithms", European Journal of Marketing, vol.29, no.4, pp.39-56 Michalewicz, Z.Genetic Algorithms + Data Structures = Evolution Programs, Springer-Verlag, 1992 [skim for principles and ideas] Rawlins,G.J.E.(ed.) Foundations of Genetic Algorithms, Morgan Kaufmann, 1991 Whitley, L.D. (ed.) Foundations of Genetic Algorithms•2, Morgan Kaufmann, 1993 Expert and Hybrid Systems Giarratano, J. and Riley, G. Expert Systems, 2nd edn, PWS Publishing, 1994 Gonzalez, E.L. and Fernandez, M.A.R. (2000) "Genetic Optimisation of a Fuzzy Distribution Model", International Journal of Physical Distribution & Logistics Management, vol.30, no.7/8, pp.681-696 Li, Shuliang (2000) "The Development of a Hybrid Intelligent System for Developing Market Strategy", Decision Support Systems, vol.27, pp.395-409 Preux, Ph. and Talbi, E-G. (1999) "Towards Hybrid Evolutionary Algorithms", International Transactions in Operational Research, vol.6, pp. 557-570 Many books and conference proceedings are available in the Mathematical and Physical Sciences library as well as the Science Reading Room on Neural Networks. Most have call number 006.3. COMPUTING MANUALS Fuzzy CubiCalc RTC, Version 2, HyperLogic Corporation Neural Network NeuroShell 2, Ward Systems, 1999 (no manual sent - rely on the 'Help') Genetic Algorithm Evolver 4.0 Professional Edition ASSESSMENT The course grade will comprise:
Marks may be scaled according to Faculty policy COMPUTING Instruction in each technique will be given in the computing lab. This will normally occupy about two of the three class hours. No previous experience is needed. Software packages to be used in the course are listed in the following table and are installed in the computing lab. PROGRAM
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